Photography, creative direction and set design : POKE studio
Ljubljana, January 2018
The project was to create a series of photos for the promotion of Misfress and channel her essence into a visual story. Who is Misfress? Hiding behind the name is Maja Filipič, an interior designer, stylist and lifestyle blogger from Slovenia. Her blog is about interior design, product design, fashion, music and much more.
Misfress as a brand is feminine, minimalistic, fun and whilst still a bit edgy and bold. We portrayed her professional side, but at the same time we didn't want to lose her playfulness and free spirited attitude.
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